SMM and task trackers
More and more companies and entrepreneurs are turning to SMM specialists to increase brand visibility and attract new customers through social media. It seems that today every second person is an SMM specialist or wants to become one. What’s difficult – you post memes, read the comments a couple of times a day, then have a coffee and flip through the memes again, thinking about what would be a corporate joke. In reality, it’s a complex job involving planning, content creation and a bunch of analytics.
In this article we will help you understand what SMM managers do and how not to go crazy trying to keep track of all the publications.
SMM is a set of methods for promoting companies, products and people using social media. An SMM specialist not only comes up with creative publications that people will want to share with friends, expanding product awareness, but also understands the target audience, analyses data and plans campaigns.
What an SMM specialist does
- Develops a strategy that defines the objectives as well as an action plan to achieve them. It is important to determine the platforms on which the activity will be conducted and choose the promotion methods that are suitable for the message. You must not forget about the target audience – even the best posts about pots for seedlings will not show results if you post them at one o’clock in the morning in Telegram.
- Creating interesting and engaging content. They have to generate ideas for content that will attract the target audience and elicit a response. This can be textual content, images, videos, infographics and more – it all just depends on creativity and expertise. Developing a post can take as little as 15 minutes with a successful brainstorm, or several days of filming and text edits.
- Publish content – choose the time to publish, use appropriate tags and keywords, optimise content for each platform – for example, different social networks may display images before or after text, which is worth considering when publishing. The same content may work on Facebook, but not get any reaction on Telegram, or vice versa.
- Interact with the audience through comments, likes and messages, respond to questions and comments, resolve problems or complaints. It is important to maintain a dialogue with the audience and strive to build a long-term relationship. They also set up filters for spam and expressions that don’t belong on the brand page.
- Responsible for analysing the results of work – they track statistics of page traffic, audience engagement, subscriber growth, etc. Using them, specialists optimise SMM strategies and promotion methods. It is important to have the data at hand to compare the results of different platforms, types of content and messages, and assess their impact on the fulfilment of the company’s goals.
- SMM specialists in their work often interact with people both inside and outside the company.
- Marketers: they exchange ideas, plan and develop social media strategies together, define goals and KPIs (key performance indicators) for campaigns. Working together helps not only to brainstorm, but also to stick to the tone of voice of the company.
- Copywriters help develop headlines, descriptions and messages that grab the audience’s attention.
- Designers create graphics, images, banners and other visuals.
- Analysts monitor the results of social media campaigns. They use data on audience engagement, traffic, and conversions to measure results.
- The support team helps make responses to customer comments useful.
- Bloggers and Influencers can recommend a product or service to subscribers.
These are just the basic people an SMM manager encounters on a daily basis. All of them not only need to be remembered (which is no longer easy), but also organised. Keep in mind by what deadline you need to request data, who is preparing texts for 8 March, and who is putting together a board on Pinterest for Builder’s Day. A kanban board can help with all this.
SMM planner in MOGU
MOGU is a task tracker designed for management and planning. Create boards, add columns and cards to them, visualise your work and lose nothing.
MOGU is suitable for creating a work plan, especially when it comes to a creative team. In it you can create a detailed action plan for promotion, specify deadlines for each task and distribute them among employees.
A useful feature is the ability to add content directly to the tracker. SMM-specialists can add texts, images and videos to tasks. In this way, all necessary materials will be collected in one place, sorted by tasks, performers and deadlines.
Own telegram bot, through which you can add and edit cards, so that ideas that came to mind on the way to work, in the lift or in a coffee shop will not be lost.
Just two posts and the task is on the board, all that’s left is to assign responsibility and set a deadline.
Using MOGU reduces the risks of missing tasks and missing deadlines. It reminds about upcoming tasks, shares information with employees and monitors task fulfilment. SMM managers can be sure that work will be done on time – they will be reminded of all plans.