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Мария Айвазян
Copywriter Mogu
I have three dogs — a greyhound, a dachshund and an unknown tiny half-breed. I love DIY, houseplants and good texts.
Author's articles46
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How to increase sales through e-merchandising
E-merchandisers place goods on the online showcase in the same way as a merchandiser on the shelves – so that it is...
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How to manage marketing for a startup
Little time, little budgets, few products. A startup differs from a large established company in that any mistake can be critical, and...
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Key differences between Agile, Scrum and Kanban (and how to use it in marketing)
You may have heard words like Agile, Scrum and Kanban – something on efficient and productive. If we implement them, productivity will...
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How for a marketer to task an analyst
Marketing without analytics does more harm than good. In this article, we will look at what an analyst does, how to draw...
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Time management tips
Time management is a system of principles, methods and tools that help you optimise your time for greater productivity. While it sounds...
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SMM and task trackers
More and more companies and entrepreneurs are turning to SMM specialists to increase brand visibility and attract new customers through social media....
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How can an advertising agency organize the effective work of a distributed team
According to Global Workplace Analytics, the number of remote employees has increased by 159% since 2005. Now some employers are trying to...
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Workspace for marketplaces
Let’s say you have decided to enter the marketplace. It seems that all you need is a product and the desire to...
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Metrics in marketing: how to make advertising measurable
Metrics are numerical indicators that are used in marketing to evaluate the performance of a company’s actions. To understand what metrics in...
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From day planner to task tracker
In today’s world, where you have to perform many different tasks every day, a diary has become an indispensable tool for planning...
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How to make the copywriting department more productive
Quality content plays a key role in today’s marketing strategy. Many projects are worked on by a team of specialists and it...
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How to create an effective content plan for your business
A content plan is a document that spells out what content is to be created, when it will be published, and what...