Мария Айвазян
Copywriter Mogu
I have three dogs — a greyhound, a dachshund and an unknown tiny half-breed. I love DIY, houseplants and good texts.
Author's articles46
How to increase sales through e-merchandising
E-merchandisers place goods on the online showcase in the same way as a merchandiser on the shelves – so that it is...
How to manage marketing for a startup
Little time, little budgets, few products. A startup differs from a large established company in that any mistake can be critical, and...
Key differences between Agile, Scrum and Kanban (and how to use it in marketing)
You may have heard words like Agile, Scrum and Kanban – something on efficient and productive. If we implement them, productivity will...
How for a marketer to task an analyst
Marketing without analytics does more harm than good. In this article, we will look at what an analyst does, how to draw...
Time management tips
Time management is a system of principles, methods and tools that help you optimise your time for greater productivity. While it sounds...
SMM and task trackers
More and more companies and entrepreneurs are turning to SMM specialists to increase brand visibility and attract new customers through social media....
How can an advertising agency organize the effective work of a distributed team
According to Global Workplace Analytics, the number of remote employees has increased by 159% since 2005. Now some employers are trying to...
Workspace for marketplaces
Let’s say you have decided to enter the marketplace. It seems that all you need is a product and the desire to...
Metrics in marketing: how to make advertising measurable
Metrics are numerical indicators that are used in marketing to evaluate the performance of a company’s actions. To understand what metrics in...
From day planner to task tracker
In today’s world, where you have to perform many different tasks every day, a diary has become an indispensable tool for planning...
How to make the copywriting department more productive
Quality content plays a key role in today’s marketing strategy. Many projects are worked on by a team of specialists and it...
How to create an effective content plan for your business
A content plan is a document that spells out what content is to be created, when it will be published, and what...